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Advertise your services to movers on an electronic change of address notification form

Make the lives of movers easier and reach your customers when they are moving house and thinking about the services they need to renew or update.

Who is the service designed for?

When you want to offer your services to ease the stress of customers moving house, advertising on the change of address notification form is the perfect solution.

Benefits

Reach your customers who are moving house, hold on to your customers and find new customers. Your ad can be displayed to your customers before your competitors.

Moving house makes people buy services and products and enables you to reach new customers and reinforce your relationship with your current customers. Nearly every Finn reports their address change to Posti and the local register office using the change of address notification form that can be filled out on paper or online. You can offer your movers’ services directly on the electronic change of address notification form and ease the stress of movers. The electronic change of address notification form enables you to reach your customers who are moving house, thus helping you to retain your customers or find new customers. The advertising spaces of service providers from different industries are classified by industry on the confirmation page of the electronic change of address notification form. If you wish to be displayed to your customers before your competitors on the form, you can also buy exposure separately.

  • In Finland, approximately 700,000 households, in other words about 15% of the Finnish population, move every year, and up to 80% of them submit the change of address notification online
  • The pricing of advertising is based on transactions, meaning that you pay for results

Advertising space on the change of address notification form

The advertising spaces on the electronic change of address notification form’s confirmation page differ from regular banner advertisements in that they are service-oriented elements that help movers during that busy time

Benefits of advertising spaces

  • Reach people who are really moving as the advertising spaces only become visible after the change of address notification has been submitted
  • You will improve customer retention and the service experience as it will be easy to transfer the current contract to a new address
  • You will reach the movers just as they are contemplating services related to moving.
  • Your brand’s visibility among movers will increase but you only pay for the results because of our transaction-based pricing scheme

How advertising spaces work

  • The mover fills in the electronic change of address notification form for Posti and the local register office. Up to 80% of those moving in Finland submit the change of address notification online.
  • The confirmation page of submitting the change of address notification form will offer an opportunity to handle all other services related to moving, from home insurance to electricity contract.
  • Once the mover clicks on the ad, they can be directed to the company’s online store or the mover can request for the company to contact him/her. For instance, an electricity company could buy an advertising space that pre-fills the mover’s name and telephone number from the change of address notification. As the mover clicks ‘Please contact me’, the mover’s data is sent to the company that can then be in touch with the mover and offer a new electricity contract.
  • It is possible to buy visibility in a certain region, which means that the advertising spaces will be visible to those moving to the Uusimaa region, for instance.

Be the first thing your customers see

The advertisements of service providers from different industries are classified by industry in the confirmation page of the electronic change of address notification form. However, your company can buy additional visibility among your existing customers through a premium advertising space that is displayed first on the confirmation page. This helps you retain your existing customers as you can talk to them in a different manner and make transferring the contract to a new address as easy as possible.