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Moving is the best time to market and sell

Every year, 15% of Finns, i.e. about 700,000 households, move from one home to another. Posti’s services will help you to reach both current and potential customers moving houses at different stages of the moving process and through different channels.

Who is the service designed for?

Our mover services help you reach your customers in all the stages of their move: before, during and after. You have access to all the channels, such as the electronic change of address notification form, online advertising, telephone advertising and printed direct marketing.

Benefits

When you reach your customer during their move, you can offer them the right product or service at exactly the right time.

Moving houses is a time when a marketer should stay alert. There are many things to remember when moving houses, and consumers make all kinds of different purchases. Before the move, consumers ensure they have electricity, Internet connection and insurance for the new home. People also often think about comparing the prices of these services, which means continuing an existing customer relationship may be endangered. Movers often need renovating services and supplies, storage space or cleaning services, for instance.

After the move, people focus on interior design, buying new furniture, home appliances and other accessories for the new home. In addition to purchases, moving also marks a ‘new start’, which might mean the people are looking for a new gym or choosing their favourite of the local shops, pharmacies and shopping centers.

  • When people move, their buying habits increase

  • Make life easier for movers with the right products and services

  • Only Posti is able to provide change of address information before the move actually takes place

Posti helps you to reach movers

Posti’s services will help you reach both current and potential customers who are moving house at different stages of the moving process and through different channels. We are the only operator in Finland that is able to provide information about a person moving before the move actually takes place. By combining products, we can create just the perfect way for your company to reach the movers at the right time and through the right channel: for example, by using an electronic change of address notification form, through online advertising or printed direct marketing or by phone.

Posti helps you to reach movers

Don't lose your customer in the move

Moving houses is when purchase decisions are made. Shall we stick to our old service provider or change into a new one? The Customer Movers service ensures the continuity of your customer relationship and helps you create additional sales at a moment when your customer is looking to make purchases.

  • The service produces a ready target group to be used as a mailing register or a telemarketing call list.

  • The service can also be realized as a direct mailing with a turnkey principle, which means we will also produce the print and mailing services and daily delivery to the target group as a supplementary service.

  • If you want to approach your customers through an SMS or e-mail, we can handle this on your behalf.

  • Customer Movers can be especially well combined with the Continuous Update Service or the Premium Widget service.

Turn movers into your new customers

The Mover Leads target group is extracted from the service database by identifying the consumers about to move with the help of Posti's moving data.

  • The target group can be used for telemarketing or printed direct marketing.

  • When we take out the company's own customers from the equation, we have an excellent target group for new customer acquisition.

  • Contacts are handed over to the requester as such. The target group can be used once and has to be used within 2 months from delivery.

  • The service can also be realized as a direct mailing with a turnkey principle, which means we will also produce the print and mailing services and daily delivery to the target group as a supplementary service.