Learn to find and know your customers
Profile and rate customers, enrich the personal data in your customer register, reach those changing address and optimize delivery areas. Our Analytics Services provide help in the efficient exploitation of information in the planning and development of business.
- Deepen your customer understanding through enrichments and profiling
- Discover your best customers through rating models
- Reach movers at the right time
Profiling helps create a detailed image of what your customers are like and what features set them apart from the population or another comparison group you have selected.
The rating model refers to a customer-specific modeling by an analyst used to rate the target group for new customer acquisition in order of potential. This makes customer acquisition even more targeted and efficient.
Enrichments assist the segmentation of customers and the targeting and personalization of customer relationship marketing and communications. Select the best enrichments for your company in our enrichment service
Optimization of the delivery areas
By optimizing the delivery areas, you can reach the postal codes where the factors important for your company are emphasized. You can, for instance, reach the postal code areas with most sales per resident or areas within a 30-minute drive from your office